Ready-made story trails for schools, PTAs and community groups. Families follow the trail around your park, playground or high street on their phones, meeting characters, cracking magic words and winning candy canes along the way.
The trails
Poster trail
Christmas
Posters requiredThe classic school Christmas hunt: twenty characters hidden around your neighbourhood, each guarding a candy cane behind a riddle, a quiz or a mini-game.
From £19.99 coming soon
Meet the trail
AR creature hunt
Christmas
No posters neededAn augmented-reality photo safari. Twelve festive creatures appear through the phone camera at twelve spots on your map, and families have to line up the shot before they bolt.
From £19.99 coming soon
Meet the trailOn the day
Every character has a poster with its magic summoning words. Type them in to wake the character up.
A quick game or a quiz question at every stop: catch the snowflakes, rebuild the reindeer, slide the puzzle.
Frosty McJolly, the Caroling Mice, Krampus and friends, each with their own scene and their own nonsense.
Every stop ends with a candy cane for the collection. Twenty to find before the sleigh can fly.
How it works
1Pick the story that suits your crowd. Each one is finished: written, illustrated and played by real families.
2Type your town and your group’s name and they are written into the story. Then drop each stop where you want it.
3Families open a link or type a short code and they are off. Open to everyone, or invite-only if you are selling tickets.
Why run one?
A free Christmas treat for your school, group or village. Share the code, put the kettle on, and let families wander off into the story whenever suits them.
Charge a few pounds per family for the code, collected the way you already collect money, and keep all of it. Invite-only access is built in, so only families with a code can play.
Who it’s for
A Christmas fundraiser or a free treat for families, built around the school grounds and the park next door.
A ready-made evening or weekend activity for Beavers to Rangers. Just a phone per group.
Something for the whole street to do together over the holidays.
Parks, museums and heritage sites: we are working on trails for you too. Want one written for your place? Email hello@magiczebra.co.uk.
Pricing
per trail
One payment covers one trail in your area for your Christmas season. Group and multi-site rates on request.
Questions
Very soon: both Christmas trails are being readied for this season. Use "Tell me when it’s ready" and we will email you the moment you can book, with plenty of time to plan a December event.
The Candy Cane Quest is a poster trail: you put up 20 A4 posters and families type the magic words from each one to unlock its character and challenge. Blaze Bramblewhip’s Creature Chronicle needs nothing printed: each of its 12 stops unlocks when a family walks close to it, and a creature appears through the phone camera.
From £19.99 per trail, as a one-off payment for your Christmas season. Group and multi-site rates are available on request.
No. The trail opens in the phone’s web browser from a link or a short code. There is nothing to install and nothing for families to sign up to on an open trail.
The trail sits on your map, not on a calendar, so families play whenever suits them across the window you set. Most organisers run theirs over a fortnight in December and let people pick a dry afternoon.
There is no cap and no queue. Everyone plays on their own phone, at their own pace, in whatever order they like. A hundred families on the same Saturday is no different to one.
No. Families play on their own, at their own pace. You will want to walk the route now and then to check the stops are still in place, and some organisers staff a start point on the busiest days to sell codes and refreshments, but nobody needs to stand at a stop.
Families play together under adult supervision, and we say so on the opening screen. Children never make accounts and we never ask them for names or personal details. We count anonymous, cookieless usage so we can improve the trails, and players can switch that off. Pick your stops the way you would plan any walk: pavements, daylight, and nothing that needs crossing a busy road.
Have a look round the characters now, and we will tell you the moment you can book one for your neighbourhood.
